See beyond style

Growing up in a poor household pretty much forced me to figure out how to reuse everything. My sister would outgrow her clothes and they’d become new clothes for me. After I outgrew those clothes, they became materials I used to sew into new outfits — most are too embarrassing to share now — or they became outfits for my toys, or a patchwork book cover, a household cleaning cloth. Very rarely did anything get thrown away.

A piece of your favourite clothing is like a good friend, sometimes even a lover. It's because there is a long-term connection between clothes and your everyday life. Like that feeling of putting on a cashmere jumper you've owned since you were 15, yet it still hugs you like your best friend. When you fill your life with things you love and they serve you joy, you’ll value and love yourself more - it's like a healthy relationship. While clothing does need to be functional, it should also emotionally connect to your life and your energy. The Rushing Hour is built to make clothing with that emotional quality. 

I never planned to become a fashion designer, but I have social statements to pass on, and fashion is one of the best canvases I could find to do that.

 

This brand started initially with a passion to contribute to girls' education in developing countries, as a voice to promote equality, it had developed into a much bigger picture since.

Creators hold a responsibility to make things that inspire and educate people. One single designer can’t change the industry alone — an army of consumers alongside her can force a shift of belief in our society.
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It's my honor to have the opportunity to share the maker's stories, to empower the female garment workers, and able to use this platform to contribute to those in need. ⠀⠀⠀

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Thank you whole heartedly for everyone who read, shared our Fashion Revolution coverage and the lovely messages you've sent. The fashion industry has a long way to go, I believe together we are already creating positive waves and looking forward to see the change, slowly but surely.

 

Jac x
Founder, Creator of The Rushing Hour