WEAR YOUR HEART ON YOUR SLEEVE
The Rushing Hour produces timeless, quality and edgy styles for the millennium women.
She is a creature of her own making, yet being moulded by love.
She is not bound by society or what the current collective dictates.
She seeks a deeper, more meaningful lifestyle and is looking for brands that provide the same equal values.
Giving is our core value.
The Rushing Hour gives you beautiful and effortless style,
as well as gives back to the society.
Uplifting humanity through innovation.
do it withLove
I was committed to an idea of starting a business
with a bit of everything I'm passionate about:
creative, textile, technology, and to have a social activist brand.
So I quit my day job.
A rule breaker at heart, I never find myself obeying corporate standards, even in the creative industry. I blame that on the fact I was born an “illegal child” in China back in 1982. (This cool fact about me gave me a natural excuses to be a rebel.)
I became obsessed about “running away” from comfort zones, lived out of my suitcase travelling and working around the world during most of my 20s. The change of scenery is the best vitamin to nurture ideas and it makes me feel alive. The experience of meeting people from high and low has slowly made me realise how fortunate I am and eventually, what I aim for is to pursue a career that makes the world a more equal and happy place. I believe that as a designer, I am responsible for what I use, how I deliver, what I sell. The Rushing Hour was borne out of combining what I love with my beliefs. It's as simple as that.
This is a starting point to a very exciting future. The Rushing Hour’s vision is to uplift humanity through innovative fashion. So I’ll keep creating to make positive change.